This workshop introduces a well-proven and powerful technique to design a high-impact value proposition. It uses the Strategyzer book and each delegate receives their own copy of the book plus supporting tools and templates.
The workshop is useful in start-up, early-stage or well-established businesses, and is also very effective in not-for-profit or charity organisations.
The workshop is always tailored to your individual organisation/circumstance, and can be delivered in two ways:
A one-day workshop that will give you and your team a thorough introduction to designing and implementing clear and high-impact value propositions.
Contents:
Definition of Value Proposition
The Structure of a Value Proposition
Value Proposition & Business Model
The Value Proposition Canvas
Customer Profiles
Key Jobs, tasks
Pains
Gains
The Value Map
The Fit
Valid Business Model
Value Proposition Messaging
Testing the Value Proposition